6 tricks, how to increase the number of sales on Facebook on holidays

Holidays and holidays are a great time to get maximum profit, especially if your products are in demand from a wide audience. What are the techniques you need to use to increase the number of sales on Facebook?




First of all, you should work out the existing customer base and the audience of your page, dividing it into segments:

• General target audience;
• Loyal customers;
• Buyers who have recently made a purchase;
• Buyers who made purchases on the same holidays last year.

Targeted ads targeting a specific audience segment can significantly improve the results expected from the newsletter. For a more detailed adjustment of the segments obtained, use data on sexual and territorial affiliation, on interests and purchasing behavior.

Having dealt with the audience, we proceed to the main task - how to increase the number of sales on Facebook on holidays.

Advertising for the general target audience

Customer segmentation Use the data base of your site's customers to find the same target audience in Facebook. Such customers who have previously visited your site will be more likely to spend money or become your customers in the future.

You can use this function on Facebook, like viewing the tab "User Audiences". This will make a list of potential customers. Even if such an audience does not immediately decide to buy, you gain the opportunity to raise their awareness at the stage of reflection and, thus, you track the customer's way of the potential customer from the very beginning.

Remarketing

Promotional actionsPotential buyer, after visiting your site and having familiarized with a number of certain goods, and left without buying. For subsequent stimulation, using the function "User Audiences (segments)", configure the retargeting. Thus, this person will be broadcast on Facebook advertisements with the category of products that interested him on your Internet.

Using the function "User Audiences (segments)", you can, therefore, again return to the site of potential customers. Demonstration of ads adapted to the request, allows you to increase the number of sales on Facebook by 15% within three months.

Messages with links

Place detailed information about holiday discounts and promotions.

Posting messages with a carousel

Similar ads use several images, using them, it is possible in one post to place visual information in fuller size.

Interaction with the audience

Communicate with the audience, answer questions about products and offers. This keeps your community involved and can help decide on a purchase.
And of course you can find the most liked post on Facebook. This is useful for understanding your audience.

Profitable prices and holiday discounts

Increase the number of sales on Facebook. Take the monitoring of prices, perhaps it makes sense to omit them on the eve of the holidays, as do experienced marketers. This will relieve the warehouse of stale goods. For this purpose, it's good to use sales, promotions and special offers.

Try to put the best prices on holidays, it will allocate you from other similar proposals.

Conclusion

You always need to prepare for pre-holiday promotions in advance. Develop a clear strategy for each segment of the audience and implement it using creative approaches that will match the interests of your audience - and then you can surely increase the number of sales on Facebook on holiday and holiday days.